But to state a few:ġ. ROI of tens of thousands of € on net margin for the birthday mailings. PointCarré recently reintroduced its birthday mailings. Indeed, the apllications and advantages of the visual intelligence tool are endless.
Next to the general performance, the tool also gives insight into the profile of each segment per store, allowing them to adapt their communication. In a second step, Black Tiger set up a visual intelligence tool showing how PointCarré’s KPI’s evolve, and allowing them to take action quickly when they see deviating results. This led to a segmentation of each customer according to the recency of his purchases, the frequency and the amount spent, allowing PointCarré to determine where to take action. In order to help PointCarré obtain each of these objectives, Black Tiger Belgium started out by analyzing the retailer’s history and its customers in total and per point of sales. They wanted to put in place a segmented communication approach based on customer purchase behaviour, point of sales, moment… Set up a segmented communication approach and optimise ROI. In order to undertake action on the defined focus areas, PointCarré needed to segment its database and make sure to send the right message to the right customers. This would help them determine whether to focus more on recruitment, loyalty or reactivation of customers.Ģ. Monitor each store’s performance in the blink of an eye. PointCarré wanted the performance of each store visualized, in order to determine their individual focus areas.
PointCarré came to Black Tiger Belgium with 2 types of challenges:ġ. Moreover, communication needs to be segmented and in line with a customer’s specific buying habits and purchase potential if your want it to be cost-effective. As a retailer, it is of utmost importance to keep close track of each store’s performance.
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